REDTAG, the beloved Middle Eastern value-fashion and homeware brand, launches its annual Ramadan collection, blending modesty with glamour. Led by Shehbaz Shaikh, REDTAG’s Chief Retail Officer, the collection caters to fashion-forward shoppers’ desire for newness, multi-occasional appeal, and value for money during the festive season.
The collection includes “Muted Glitz” and “Golden Dust” ranges for women, featuring subtle gold accents and ethnic motifs, alongside “Boho Chic” ensembles in tinted neutrals and floral prints. For girls, the “Rose Sparkle” edition offers vibrant frocks, while senior girls can explore “Retro Brights” and “Golden Chic” ranges. Senior boys have durable yet stylish options in the “Back to Nature” range, while younger boys can opt for suave waistcoat sets or cool casuals like striped zip-polo co-ords.
Men can choose from casual patterned polo shirts and traditional golden print shirts, ensuring ample options for the whole family to shop together and experience the joy of new clothes. This commitment to affordability and customer satisfaction is exemplified by REDTAG’s “New Lower Prices” initiative and its tiered loyalty program — RT Rewards — boasting over 10 million members in the region.
